The premieres of successful films are a disappointment for the press. We stand for hours lined up along a red carpet for the fleeting opportunity to shout questions as movie stars rush to E! network cameras. It’s nobody’s fault. If Leo or Brad gave time to every humble blogger calling out their name, their movie would never open.
That wasn’t the case with “This Is The End” in 2013. Writer-director Seth Rogen and the cast spent a lot of time with reporters and then invited us to the screening at a small theater in lower Manhattan. It was 147 minutes of thunderous laughter, but despite the packed house, Rogen’s famous deep laugh rose above even the apocalyptic sounds of the end of the world.
Yes, Seth Rogen goes to see his own movies and then laughs hysterically at himself. And it was completely justified. Rogen, Jonah Hill, Danny McBride, Craig Robinson and James Franco play absurd versions of themselves as a biblical end time arrives for Los Angeles. The capricious way Rogen’s storyline sends out stars like Aziz Ansari, Michael Cera, Rihanna, and more is incredibly deviant. The brotherhood humor that follows, like McBride’s turn as a cannibalistic warlord, is incredibly on brand. Laughter is an infection, so maybe Rogen getting cracked up tricked us, but no, after repeated viewing this Armageddon survival comedy kills in every way.